Do you have a plan in place to receive customer feedback about your items or purchase experience?
My policy is to send a customer feedback survey email (a few weeks after mailing the order) with multiple choice questions that the customer can easily fill out and return email to me. I track the responses on an Excel spreadsheet.
Here are some of the comments that I received from a bride who purchased bridesmaids drop earrings from me:
How did you find the item you purchased? Google
How would you rate the customer service? Excellent
What is the best feature of the item? Drop Earrings
Did you buy it as a gift? For whom? My bridesmaids and my mum
Did you receive your order in a timely manner? Yes
What comments about your purchase may I use on my Blog or website?
Great service, great price, great product. Overall a very easy buying experience
Would you refer me to a friend? Yes
Other comments: Thank you the girls loved them :)
Your turn: How do you receive and record customer feedback? Do you offer a coupon code or other customer rewards?