- 1 of my new customers who purchased 2 headcoverings from 1 show suggested my name to the 2nd show, so I attended.
- They used a central checkout system, so I didn't have to worry about change or payments.
- Part of my show sales went to the synagogue(s) as a donation.
- I was able to get my name and business cards out there into the Jewish community.
- My first round table set up (way too much)
- The number of jewelry vendors allowed was not limited, so there was a a lot of competition.
- All items were not handmade - Handmade cannot compete with resellers (especially jewelry resellers).
- The number of attendees and foot traffic was light.
- At 1 of the shows, I did not make back my fees, and the community is not my target market, so I won't be back next time.
- inexpensive mass-produced jewelry (earrings under $5)
- vintage mass-produced jewelry
- handmade jewelry around $15-20
- scarves, hats
- kid's items, toys
Lessons Learned and future considerations for me:
- Ask if the show features handmade items
- If it's a mix, consider lowering booth fees (only 1 table)
- Limit the amount of items displayed*
Now I understand why some of the successful Etsy sellers produce a few variations of the same item. Too many choices of my handmade jewelry designs overwhelm people and instead of purchasing, they walk on.
I always bring too much jewelry to shows, figuring people need to see it all in person.
My Show Specials:
- I emailed some clients and friends a discount coupon (3 friend showed up)
- Bracelets, scrabble tile and glass necklaces under $10 will be 1 section of my display
- I'm hoping that these smaller items will sell and help me earn my booth money back.